This week, on Inside the Skev, we sit down with Lena Kim from niceLena & Friends. niceLena & Friends is a crafts shop located at 1235 Chicago Avenue in Evanston, in the Main Dempster Mile. Lena says incredibly innovative and custom crafts including prints, candles, mugs, cards and so much more. We talk about her innovative and engaging marketing efforts including the fairy door project, crafting parties in the store and her fun social media posts. We also talk about Lena’s background as moving to America as a 10 year old from South Korea and how that has taught her to be so creative.